What’s shaping the future of travel in the Middle East?
Join Tarik Fadil (VP of Supply) and Prashant Kala (Director of Agoda Media Solutions) as they explore the key trends at ATM Dubai this year. The Middle East is experiencing a tourism boom, driven by new airports, relaxed visa policies, and increased domestic and inter-GCC travel. There’s also a notable surge in Asian travelers, with a 27% rise in ATM participants from Asia and significant growth in outbound travel from markets like India and Korea.
Localization is becoming essential, as Asian travelers expect tailored experiences, from payment options to food and check-in processes. DMOs are responding by leveraging seasonal campaigns and storytelling to attract diverse audiences. Additionally, AI and content-driven strategies are playing a transformative role in reshaping the travel industry.
The Middle East is evolving rapidly, creating massive opportunities for partners ready to adapt.
Watch the full video to discover how Agoda is helping partners capture this wave of growth.
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