April 24, 2025 – Tokyo, Japan – Agoda Media Solutions, the media and advertising arm of global digital travel platform Agoda, took center stage at the recent ENGAWA Co., Ltd. ✕ Agoda seminar, “2025 Complete Guide to Inbound Strategies.” The seminar brought together tourism and marketing leaders to explore the evolving landscape of inbound travel to Japan and actionable strategies for brands looking to engage tomorrow’s traveler.

Led by Takahiro Katoh, Lead Business Development Manager of Agoda Media Solutions in North Asia, the session explored the growing trend of experience-led travel among repeat inbound visitors to Japan. Rather than focusing solely on iconic sightseeing destinations, travelers are increasingly seeking authentic cultural experiences—including stays at traditional ryokan, visits to onsen towns, and deeper exploration of Japan’s regional destinations.

“Inbound travelers are shifting from checklist tourism to immersive journeys that reflect personal interests,” said Katoh. “This creates a powerful opportunity for brands to connect with high-intent audiences through experience-rich, personalized campaigns.”

During the presentation, Agoda Media Solutions shared valuable first-party data and market intelligence illustrating how traveler preferences are evolving, and how brands can strategically engage them through journey-based marketing. Topics covered included:

• Regional recovery gaps and opportunities

• Behavioral shifts among repeat travelers

• How to use data-driven targeting across the traveler journey

• Effective campaign strategies across digital and social channels

Agoda Media Solutions empowers partners with access to proprietary insights, premium inventory, and targeting tools designed to deliver relevant messaging to travelers at the right time and place. With millions of monthly active users on Agoda’s platform, the team helps brands build high-impact campaigns that align with shifting travel trends.

“The future of inbound marketing is insight-driven, deeply personalized, and powered by meaningful experiences,” added Katoh. “Agoda Media Solutions is committed to helping our partners navigate this transformation and unlock the full potential of inbound travel to Japan.”

For brands looking to stay ahead in 2025 and beyond, Agoda Media Solutions offers tailored strategies to connect with travelers seeking authenticity, discovery, and seamless travel planning.