August 4, 2025 – Seoul, South Korea – Agoda Media Solutions, the media division of the global digital travel platform Agoda, has announced a strategic partnership with digitalDigm, a leading integrated digital marketing agency in South Korea. Under this partnership, digitaldigm will serve as Agoda’s media sales representative in South Korea, supporting local advertisers with comprehensive campaign execution and media solutions across Agoda’s platform.

Through this collaboration, digitalDigm will provide Korean advertisers with access to Agoda’s extensive suite of display advertising (DA) offerings, destination-based marketing solutions, and data-driven campaign reporting. With proven expertise in managing joint campaigns for airlines, national tourism organizations, and local government bodies, digitalDigm is well-positioned to drive impactful marketing initiatives tailored to Korea’s travel industry.

“This partnership with digitalDigm marks an important milestone in strengthening our presence in Korea,” said Prashant Kala, Director of Media Solutions at Agoda. “By combining digitalDigm’s local market expertise with Agoda’s global reach and data-driven solutions, we are creating new opportunities for growth and delivering greater value to our partners. This collaboration reflects our ongoing commitment to building a more agile and valuable ecosystem for the travel and tourism industry.”

A representative from digitalDigm added, “Expanding our partnership with Agoda allows us to further establish our role as a global media operator specializing in travel and tourism. We are committed to acting as a strong local bridge for Korean advertisers, supporting them through every stage—from campaign planning and execution to performance analysis.”

The partnership underscores Agoda’s continued investment in strategic local collaborations that bring together global capabilities and regional insights to support the evolving needs of travel advertisers.

By uniting global scale with local expertise, Agoda and digitalDigm are paving the way for smarter, stronger travel marketing in South Korea.

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