Company: Visit Britain is the official British Tourism Board.
Challenge: With COVID waves surging in various regions and new restrictions coming alongside, marketing campaign performance in specific markets is getting harder for DMOs (and other advertisers).
Solutions:
– Using Agoda Media Solutions as a content marketing and media partner to promote Visit Britain to specific origin markets depending on the COVID situation in those markets.
– Using Agoda Media Solutions’ 1st party proprietary data/Travel Trends to ensure optimal engagement of the campaign and display Visit Britain’s banner to targeted audiences.
– Creating a 100% custom on-platform travel guide (content marketing offering) to cover all aspects of the user journey on Agoda to Visit Britain.
Results:
1,000,000 Impressions were delivered to their Media Banners
x25 Return on Ads Spent were generated by these banners for Visit Britain
Up to 230% increase in certain origin market of Bookings and destination intent
If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!
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