In this article:
- What is Agoda Growth Program?
- How can my property benefit from Agoda Growth Program?
- What are the different Agoda Growth Program plans?
- How can I join Agoda Growth Program?
- Where can I view Agoda Growth Program performance for my property?
- How can I improve my property’s Agoda Growth Program performance?
- FAQs
- Contact us
- Learn more
What is Agoda Growth Program?
Agoda Growth Program (commonly referred to as AGP) is our most powerful and comprehensive long-term marketing solution. It seeks to supercharge your property’s visibility, increase your global reach, and significantly improve your business performance. Partner properties that join are also recognized as Preferred Partners and receive a badge on their property listing. This badge serves as a hallmark of trust, enhancing customers’ confidence in booking.
Agoda Growth Program has had a transformative impact on many of Agoda’s partner properties. Global average success rates of partners who have joined Agoda Growth Program (Standard plan) include:
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- 1.5x impressions growth
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- +37% revenue growth
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- +42% net room night growth
Data accurate as of 2024
Benefits and boosts gained from Agoda Growth Program continue to compound into the future; as such, many properties seek to maintain their participation long-term.
To join, you will pay an incremental commission on top of your standard contracted commission. The incremental commission is also referred to as the “cost per booking”. The higher percentage you elect to pay, the more Agoda is able to invest in your marketing, leading to increased boost and performance. Properties that prefer not to impact their average daily rate (ADR) may choose to be invoiced a monthly marketing service fee on a post-paid basis.
Agoda Growth Program will not accrue any hidden costs. While Agoda utilizes the budget allocated from your selected cost per booking to boost your ranking on Agoda and to bid on external pay-per-click and metasearch ads, your property will not be charged on a pay-per-click basis. Instead, the cost per booking that you have elected to pay becomes the budget limit for all Agoda Growth Program marketing solutions while your property is participating in the campaign.
We are happy to offer a free 2-week trial of Agoda Growth Program, allowing you an opportunity to see potential benefits for your property. Each property is eligible to participate in the free trial one time. Following the 2-week trial, your campaign will automatically convert to the paid version of your initially selected plan (Basic, Standard, and Premium)*. Note that you will also be given the opportunity to op-out of continuing the campaign before the free trial ends. All three plans will provide your property with the core multi-channel marketing solutions offered by Agoda Growth Program, with additional benefits included in the Standard and Premium plans. Further detail on the Basic, Standard, and Premium plans is provided in What are the different AGP plans?
*Note that joining any Agoda Growth Program plan will result in a mandatory participation period of 90 days, after which you may request to opt-out. If you encounter outstanding circumstances that require deactivation, please refer to the FAQs: How can I pause or deactivate Agoda Growth Program?
How can my property benefit from Agoda Growth Program?
The benefits of joining Agoda Growth Program include a range of multi-channel marketing solutions aimed at increasing visibility, global reach, and performance:
- Preferred Partner badge
Stand out among competitors with an exclusive Preferred Partner badge on your property listing. This badge is visible on both the Search Results Page and Property Page, ensuring that customers know you are a trusted and verified partner of Agoda. As customer confidence is a key driver of conversion, Agoda Growth Program provides your property with the unique opportunity to both gain customer interest (visibility) and close the sale (conversion).
- Search ranking boost on Agoda and beyond
Watch as your property’s profile is elevated, on Agoda’s platform and beyond. Through meticulously crafted search optimization, your property will appear higher in the search results on Agoda’s website and app. Additionally, Agoda Growth Program invests more on your behalf with our cost-effective and data-driven bidding algorithm for meta search engines (MSE) and pay-per-click (PPC).- Meta search engine (MSE)
Benefit from enhanced bidding with up to 90% more spend on MSEs such as Google Hotels, Kayak, Tripadvisor, Trivago, and more - Pay-per-click (PPC)
Expand your reach with up to 80% more spend on PPC ads with major search engines such as Google, Bing, Yahoo, Instagram, and more
- Meta search engine (MSE)
- Affiliate Programs
Agoda Growth Program leverages our vast network of over 10,000+ affiliate platforms to showcase your property and broaden your global reach across multiple industries. Agoda’s alliance of industry giants puts your property in the spotlight, and Agoda Growth Program maintains your ranking boost, further multiplying your opportunities – from the discovery and planning phase, all the way through to the booking journey.Some of our affiliates include: Aeon, AirAsia, Al Rajhi Bank, AliPay, American Airlines, American Express, ANA, Asia Miles, CitiBank, Grab, Japan Airlines, JTB, Lastminute.com, Line, MasterCard, RocketMiles, Shopee, Singapore Airlines, Standard Chartered, Thai Airways, TravelPerk, UOB, Visa, Vivo, WeChat, and Weibo, among many others.
What are the different Agoda Growth Program plans?
There are three Agoda Growth Program plans available to choose from: Basic, Standard, and Premium. While all three tiers guarantee the above listed benefits (Preferred Partner badge, increased ad spending, and greater exposure on affiliate networks), there are additional benefits included in the Standard and Premium plans. The Basic plan starts at a 10% cost per booking.
Your estimated growth after joining Agoda Growth Program*:
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- 1.5x impressions growth
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- +37% revenue growth
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- +42% net room night growth
*Note that estimated growth is based on the historical performance of actual participating properties on the Standard plan in 2024 and is not guaranteed.
All Basic, Standard, and Premium plans include:
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- Preferred Partner badge
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- Search rankings boost (Agoda platforms) and increased ad spending (MSEs, and PPC)
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- Affiliate Programs exposure
Additional benefits available:
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- Standard plan (12% cost per booking)
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- 30% Sponsored Listing discount
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- Premium plan (15% cost per booking)
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- 30% Sponsored Listing discount
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- Free one-time Agoda Growth Express credit grant*
*Agoda Growth Express credit can be used as a payment method for Agoda Growth Express campaigns and will be added to your property’s YCS AGX wallet account automatically within 1 month. For more detail about bundling Agoda Growth Program + Agoda Growth Express, refer to the FAQs: Which other growth programs should I join alongside Agoda Growth Program?
How can I join Agoda Growth Program?
- Navigate to YCS >> Growth programs >> Agoda Growth Program.
On the landing page, you will see the three AGP plans: Basic, Standard, and Premium. If this is your first time participating in Agoda Growth Program, you will also see the Try it free button to begin your free 2-week trial. - After deciding which plan you would like to participate in, click on Try it free or sign up now to begin the self-sign-up process.
- Select your Effective date from the drop-down calendar.
The earliest option (next day) will be automatically selected for you. Note that the effective date is the day your Agoda Growth Program multi-channel marketing will begin (live at 00:00 on the date), with bookings charged as those that check-out from the day after the effective date (ED +1). - The Cost per booking is restated here as confirmation of your selected AGP plan.
Basic = 10%, Standard = 12%, Premium = 15% - Select your Payment method
There are two payment methods offered: Payout reduction and Monthly invoices. Note that properties who need to maintain a set average daily rate (ADR), or those who have a separate marketing budget, may prefer the monthly invoices payment method.- Payout reduction:
With the payout reduction payment method, the cost per booking will be deducted from the payable amount of each booking. When you confirm a booking amount for payout on YCS, your Agoda Growth Program cost per booking will be deducted automatically. - Monthly invoices:
With the monthly invoice payment method, your invoice will be provided on the 4th of the following month. The invoiced amount will be calculated based on a percentage of the total revenue generated from all departed room nights from that month. This means that you will pay the whole month’s Agoda Growth Program cost per booking total as a lump sum marketing service fee to Agoda.
If you select Monthly invoices, you will be prompted to choose how to pay your invoice: Bank transfer or Automatic ePass deduction. In order to complete your payment method selection, you will also need to provide your property’s billing information, including the Entity name and Entity address.
- Payout reduction:
- As a final step, you are provided with an opportunity to sign up for Agoda Intelligence, which includes a 1% commission rebate, effectively lowering your Agoda Growth Program cost per booking by 1%.
For further information on participating in Agoda Intelligence alongside Agoda Growth Program, please refer to FAQs: Which other growth programs should I join alongside Agoda Growth Program? - Click Confirm signup to complete your registration for Agoda Growth Program.
Where can I view Agoda Growth Program performance for my property?
To view the performance of your ongoing Agoda Growth Program campaign, navigate to: YCS >> Growth programs >> Campaigns. Then, click on the row that shows your current campaign. You will then be directed to a new page that showcases the performance dashboard for this specific campaign.
On your Agoda Growth Program performance dashboard, you will find the following information and data:
- Overview:
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- Agoda Growth Program plan, Cost per booking, Payment terms, and Payment method
- Average boosted ranking
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- This shows the sum of your ranking positions after joining Agoda Growth Program, divided by the number of viewers during the period of the program.
- Return on ad spending (ROAS)
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- This is calculated as your total revenue from your departed bookings divided by your Agoda Growth Program cost after joining.
- Monthly performance:
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- Room nights
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- This shows the total room nights from all bookings across all contributing channels. Check the key to compare the data shown on the graph.
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- Click Show table view to see the exact numbers in each category.
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- Impressions
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- This shows the total property views on search results page across all Agoda platforms, from all contributing channels. Check the key to compare the data shown on the graph.
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- Click Show table view to see the exact numbers in each category.
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- Revenue
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- This shows the total revenue (net or supply total) from departed bookings from all contributing channels. Check the key to compare the data shown on the graph.
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- Click Show table view to see the exact numbers in each category.
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In addition to your Agoda Growth Program performance dashboard, you will also have access to two data reports: Travel Search Insights Report and Competitor Rate Insight Report3:
- Travel Search Insights Report
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- On the Agoda Growth Program performance dashboard page, click on the text link underneath the campaign overview banner.
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- Data includes: City search overview; Rates and ranking comparison (filter by Lowest selling rate, Average daily rate, or Ranking); Lead time; and Length of stay.
- Competitor Rate Insight Report
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- On the Agoda Growth Program performance dashboard page, click on the text link underneath the campaign overview banner.
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- Data includes: 7-day average lowest rates for the cheapest room type; Daily rate comparison against competitors and similar hotels; and variance summary and analysis.
How can I improve my property’s Agoda Growth Program performance?
To ensure peak performance and continued success with Agoda Growth Program, we recommend that you take some time to review your property’s Content Score on YCS (YCS >> Performance >> Analytics >> Content Score) and to optimize your content accordingly.
In addition to the Preferred Partner badge and other visibility boosts that Agoda Growth Program provides, customers will analyze your property’s offerings against your competitors to make their final decision. Factors that often influence customers’ choices are pricing, included perks, perceived quality, verified reviews, and cancellation policies. We encourage all partner properties to take these factors into consideration to further supplement the multi-channel marketing success offered through Agoda Growth Program.
FAQs
Your property may benefit from enhanced performance and cost savings when bundled with Agoda Growth Express (AGX), Sponsored Listing (SL), or Agoda Intelligence (AI).
- Agoda Growth Express
Agoda Growth Express focuses on a more targeted approach to marketing solutions. These campaigns can be customized based on selected parameters, such as travel dates or customer origin. As such, the ranking boost from Agoda Growth Program is supplemented by Agoda Growth Express, ensuring that your multi-channel marketing is reaching the right customers at the right time. A primary benefit of Agoda Growth Express is that it is flexible and commitment-free, allowing you to edit or stop campaigns as needed in response to market changes or unexpected situations.
Note that if you join Agoda Growth Program on the Premium plan, you will receive Agoda Growth Express credits to use as a payment method for Agoda Growth Express campaigns. Use these credits to get a head start on the added benefits of bundling Agoda Growth Express with Agoda Growth Program!
Sponsored Listing
When you join Agoda Growth Program on the Standard or Premium plan, you may notice an offer for a 30% discount on Sponsored Listing. Sponsored Listing guarantees a specific placement in the Top 3 or Top 15 search results on any Agoda platform (website and app) and can be customized to target specific search terms and/or locations. Sponsored Listing can be strategically applied at times you need it most – often recommended for local holidays, international events, peak global travel periods, or to promote new developments at your property. Take advantage of the bundle discount to test out the combined benefits and see how they might lead to enhanced performance for your property!
- Agoda Intelligence
One of the primary benefits of our Agoda Intelligence program is a commission reduction. As Agoda Growth Program is paid by an increase in commission, the Agoda Intelligence program essentially provides a discount on Agoda Growth Program through its offering of a reduced commission amount. Bundling Agoda Growth Program + Agoda Intelligence allows you to offset your incremental costs while still benefiting from multi-channel marketing solutions. Through the bundle offer, the cost per booking rates of each Agoda Growth Plan (Basic, Standard, and Premium) are reduced by 1% (offered as a commission rebate).
Agoda Intelligence also offers automated rate optimization and advanced rate management tools to strengthen your pricing strategy. By scanning your prices across multiple platforms and automatically adjusting your rates for optimal performance, Agoda Intelligence ensures that your best possible rates are always displayed to potential customers. With Agoda Growth Program providing increased visibility and Agoda Intelligence ensuring optimized pricing, your impressions and engagement will lead to higher conversion rates and revenue. Note that Agoda Intelligence rate adjustments are fully transparent and can be disputed if deemed necessary.
If you joined Agoda Growth Program through the Try it free option on YCS, and would like to opt-out of automatically continuing your campaign, navigate to YCS >> Growth programs >> Campaigns, then click on your current AGP campaign. This will redirect you to the Agoda Growth Program performance dashboard, where you will see a Delete Campaign button. Click on the button to opt-out of continuing your AGP campaign.
If there is an issue with your Agoda Growth Program campaign, or you encounter outstanding circumstances which make it necessary to pause or deactivate prior to the completion of the 90-day mandatory participation period, please contact us via the YCS Need Help Button or other methods.
If you have already completed the 90-day mandatory participation period, please contact us via the YCS Need Help Button or other methods to request to opt-out.
Agoda cannot manage the Agoda Growth Program on your behalf. To ensure continued success throughout your campaign, we recommend monitoring the performance through YCS on a regular basis. If there are any issues with your Agoda Growth Program campaign, please contact us via the YCS Need Help Button or other methods.
If there is an issue with your Agoda Growth Program campaign, or you encounter outstanding circumstances which make it necessary to pause or deactivate prior to the completion of the 90-day mandatory participation period, please contact us via the YCS Need Help Button or other methods.
All bookings made after the campaign’s effective date and throughout the duration of the campaign will be considered as Agoda Growth Program bookings. The only exception is bookings made with Beds Network static rates.
If you need to change your AGP payment method after joining, please contact us via the YCS Need Help Button or other methods. Note that all requests to change Agoda Growth Program payment methods are subject to approval.
If you need to change your Agoda Growth Program plan after joining, please contact us via the YCS Need Help Button or other methods. Note that all requests to change Agoda Growth Program plans are subject to approval.
Agoda Growth Program helps to enhance the effectiveness of your other active promotions by ensuring that more customers see the discounts being offered.
Growth programs, including Agoda Growth Program, are considered as marketing solutions.
Promotions, including Essential, Seasonal, and Targeted, are considered as customer discounts.
Activating promotions that are relevant to your property’s business needs will further complement your participation in Agoda Growth Program as your best prices will be presented to an expanded audience. The increased visibility and reach offered through Agoda Growth Program then improves your opportunities for conversion, as a higher percentage of customers book your property.
Contact us
Still looking for a solution? Contact us via the YCS Need Help Button or other methods.
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