Agoda’s Content Score provides an easy and direct way to measure your property listing’s completeness. It serves as a representation of how much information a guest can see about your property, and the rooms you offer, while they are browsing for accommodation. This article explains what is measured in the Content Score and what you can do to fulfill the requirements, improve your score, and increase engagement.
What categories do we use to measure your content score?
The Content Score is split into five categories:
- Property-level content
- Room-level content
- Property photos
- Room photos
- Age policy
- Property-level content
-
- Hotel Facilities
- Accessibility Facilities
- Beach Facilities
- Breakfast Facilities
- Fitness Facilities
- Kid-Related Facilities
- Parking Facilities
- Pet Facilities
- Restaurant Facilities
- Security Facilities
- Service Facilities
- Smoking Facilities
- Transportation Facilities
- Wi-Fi Facilities
- Sports and Recreation
- Fitness Facilities
- Spa and Massage Facilities
- Swimming Pool Facilities
- Useful Information
- Airport Transfer Fee
- Breakfast Fee
- Check-in and Check-out time
- Star Rating
- Languages Spoken
- Hotel Facilities
- Room-level content
-
- Room Facilities
- Balcony/Terrace Facilities
- Bathroom Facilities
- Climate Control Facilities
- Food And Beverage Facilities
- Interconnecting Room Facilities
- Safety Facilities
- Smoking Policy
- Television Facilities
- Room Details
- Room View
- Room Size
- Bed Configuration
- Room Facilities
- Property Photos
-
- Property Photos Count
- Minimum of 25 photos
- Property Photos Resolution
- All property photos must have a resolution of more than 1024*768
- Property Photos Coverage
- If a facility is available, photos must be tagged in accordance with that facility group
- Activities and Things To Do
- Fitness
- Food and Beverage
- Kid-Related
- Restaurant
- Spa and Massage
- Swimming Pool
- If a facility is available, photos must be tagged in accordance with that facility group
- Property Photos Count
- Room Photos
- Room Photos Count
- Minimum of 4 photos per room
- Room Photos Resolution
- All room photos must have a resolution of more than 1024*768
- Room Photos Coverage
- If a facility is available, photos must be tagged in accordance with that facility group
- Bathroom
- Bedroom
- Room View
- Room Photos Count
- Age Policy
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- Allow infants and children in room type
- Extra bed price
- Baby cot rate per night
- Allow infants and children in room type
How is my Content Score compiled?
Your Content Score is compiled based on the following weightage:
| Property Photos | 45% |
| Room Photos | 25% |
| Property Facilities | 15% |
| Room Facilities | 10% |
| Property Information (Star Rating) | 2% |
| Age Policy | 3% |
| Total | 100% |
Your Content Score can be found on YCS >> Performance >> Analytics >> Content Score.
How can I increase my Content Score?
You can directly increase your Content Score by updating your property listing and facilities. Learn more here: How to update my facilities?
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