Company: Jim Thompson Thailand
Challenge: Elevating brand recognition through the offering of promotional deals while targeting diverse audience groups.
Solutions:
– Utilizing Agoda Media Solutions’ first-party proprietary data/Travel Trends to promote Jim Thompson Thailand.
– Using display banners on Search Result and Thank You pages to optimize campaign engagement. This ensures effective display for Jim Thompson’s banners, reaching targeted audiences and maximizing engagement levels.
– Implementing an In-app pop-up solution strategically to bolster promotional awareness and foster active engagement, thereby prompting clicks on our confirmation page.
Results:
450k impressions were delivered to their media banners.
6.46% Click-Through-Rate on In-App Pop up solution.
Key Achievements:
Integration of interactive GIF banners significantly increased engagement levels and user interaction.
Usage of localized banners in native languages accelerated capturing the target audience’s attention,
thereby boosting click-through rates.
If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!
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