Company: Jim Thompson Thailand

Challenge: Elevating brand recognition through the offering of promotional deals while targeting diverse audience groups.

Solutions:

– Utilizing Agoda Media Solutions’ first-party proprietary data/Travel Trends to promote Jim Thompson Thailand.

– Using display banners on Search Result and Thank You pages to optimize campaign engagement. This ensures effective display for Jim Thompson’s banners, reaching targeted audiences and maximizing engagement levels.

– Implementing an In-app pop-up solution strategically to bolster promotional awareness and foster active engagement, thereby prompting clicks on our confirmation page.

Results:

450k impressions were delivered to their media banners.

6.46% Click-Through-Rate on In-App Pop up solution.

Key Achievements:

Integration of interactive GIF banners significantly increased engagement levels and user interaction.

Usage of localized banners in native languages accelerated capturing the target audience’s attention,

thereby boosting click-through rates.

 

 

If you’d like to boost your visibility and engagement with Agoda Media Solutions, contact us: ams@agoda.com!